FineNordic’s success story began in 2006, when it was founded by Alice Juhl Larsen. Alice, who has always enjoyed beautiful things, which make a home look attractive and inviting, was ready for a new professional challenge. To be successful, you should do what you are good at and what you have a passion for, so Alice started her own business, selling exquisite and unique interior items. They are a mix of trendy new products and timeless nostalgic ones, all representing the Nordic design and lifestyle. In other words: Møllegaarden was born! It took its first cautious steps in a cozy 40-m² boutique in the renovated stable of Alice’s old millhouse, hence the name Møllegaarden. Soon, more products and well-known quality brands were added to Møllegaarden’s line of goods and with the support of Alice’s husband, Kristian Larsen, Møllegaarden started its own web shop, selling all the stylish and unique interior items online.
In 2014, Alice moved her business to a larger facility, located at a beautiful spot in Lemvig, Denmark, with a fantastic view onto the Limfjord. The store offers a sales area of 400 m² across two floors, which lets Alice display all her brand name furniture, chandeliers, porcelain, decorations, and interior design articles in a very appealing way. For Alice it is important that customers have a great shopping experience, when they come to Møllegaarden. They are greeted with a smile and they can expect excellent service. There is always a fresh cup of coffee waiting, which can be enjoyed while browsing through the vast selection of articles in the store and the spacious outlet upstairs, featuring sales items with up to 70% off the original price.
Not just the store, but also the web shop has increased in size and is now offering over 7000 interior design articles. Møllegaarden started selling worldwide, and to adjust to changing times and to make it easier for our international customers, the decision was made, to change the name from Møllegaarden to FineNordic. Easy to spell, easy to pronounce, and there is no more confusion about how to write our web or email address. Best of all, it describes in two simple words what the company stands for: Fine interior articles of Nordic style design.
Alice enjoys coming to work every day, because no day is like the other. It is always exciting to see the new collections of the various suppliers, and choosing new articles to add to FineNordic’s assortment of goods. Alice loves decorating the store according to season, meeting new people and happy customers, and working together with the rest of team FineNordic, who assist her with plans and ideas to keep the business thriving.